Hello everyone, I’d like you to meet Catherine Ryczkiewicz, the founder and creative director behind the swimwear e-boutique KINIGLAM – but you can call her the beauty & the brains. After studying business in university and igniting a love for fashion when spending a term abroad in Shanghai, starting up her own business seemed right. Not to mention, the lack of creative swimwear readily available (see questions below).
Soon she was on her way to being her own boss – and rocking the Republic One Piece.
“The first sample suit I ordered I wore to a pool party at Wet Republic in Las Vegas. I got so many compliments on it, all the girls were asking me where I bought it. With this feedback I knew I was on the right track!” she says.
She’s got all her friends wearing KINIGLAM (“Word-of-mouth marketing is powerful!”) and I guarantee after browsing the site, you’ll be wearing it too. And just to add a little more incentive, you can get 25% off with the code LLL25. Happy shopping!
The Lady-like Leopard: What inspired you to start KINIGLAM?
Catherine Ryczkiewicz: In the last 2 years I have lost over 30lbs, I was uncomfortable in leading such an unhealthy lifestyle so I began learning about proper nutrition and exercise. This summer I was ready to wear something that flattered my body and new-found confidence.
The Lady-like Leopard: What are three words you would use to describe your swimsuits?
CR: Unique, desirable, charming.
The Lady-like Leopard: Who is your ideal KINIGLAM girl?
CR: The average woman who is tired of the same old triangle bikini and old fashioned cut, monochromatic one piece. She is ready for swimwear and loungewear that is exciting and truly one-of-a-kind.
The Lady-like Leopard: Which suit do you think flatters all (or at least most) body types?
CR: Whether it’s in a bikini, one piece or cover up, I think if you feel comfortable and feel good [about yourself] the result is a flattering article of swim or loungewear.
However, if I would have to pick one suit that has all the right features I would choose the Cypress One Piece. One pieces are very popular this summer! This suit has an empire waist and sweet heart top in white fabric lines which draw the eyes towards the decal and face.
These details also define your body’s natural curves. Lastly, the Cypress One Piece has the wired bra support with the option of a halter top for carefree comfort – if you decide to cannon ball into a pool or something.
The Lady-like Leopard: How does your brand plan on competing with other swimwear brands? What sets you apart?
CR: That’s simple! We differentiate from most stores because we are purely online.
This allows us to:
1) Easily hand select the styles on a daily basis. We do not have to wait for a catalogue, hold suits and inventory for more than one season and then try to sell last seasons styles.
2) Easily upload our unique, desirable and charming styles as soon as they become available from any of our international suppliers.
3) To extend savings to our customers and provide free shipping and sales!
The Lady-like Leopard: What advice would you give to someone looking to start their own business?
CR: If you can dream it, you can do it! You do not need to know how to do everything, but, you do need to know where to find these people and resources. Find and become part of communities who are able to provide you with support. I did this by joining start up groups in my neighbourhood. I am also extremely fortunate to have knowledgeable and patient mentors.
The Lady-like Leopard: Where do you hope your business will be in the next 5 years?
CR: KINIGLAM will realize its full potential. I will work to ensure that we can provide free next day delivery with many more products being uploaded daily. We will continue to provide high quality customer service and cater to the customers changing needs and desires.
What I’m wearing:
leopard digital print KINIGLAM one piece
vintage leopard print sunglasses
vintage straw hat
Thank you Catherine for my KINIGLAM swimsuits! I love, love, love them. You guys can check out more of my photos in KINIGLAM on my instagram @ladylikeleopard.
All of these photos were taken by Morgan Cross Photography at Deep Bay, British Columbia.